- Your business is not limited by its geographical location
If you are running a brick and mortar business but is able to ship products to the rest of the globe, having a website makes your business reach out to the rest of the world.
- Provide customers information about your Products and Business
Customers usually research about products over the web before considering a purchase. By having a website you can market your products and pull in customers.
- Cost effective business marketing tool
There is always a cost whenever your market your business. Broadcast media such as television and radio and print ads oftentimes are expensive ways to advertise while there is no promise of returns and customers may or may not see these ads. A website on the other hand is always available over the internet.
Search engines are set up to provide businesses the ability to setup and target a group more effectively than others. Consumers who use search engines for purchase knows what they need and shows more patronage of the product or service. With a good SEO your website gets found by customers more and the increase in site traffic could translate to better business performance.
- Round the clock online presence for your Business
Your website is available to anyone over the internet 24 hours a day. An example is a website that does eCommerce, selling products even when the proprietor is having a good night’s rest. You website will be able to be accessed constantly by customers who need information regarding your product or business.
- Keeping customers posted with sales promotions and new products
This works the same way as mall sale the difference is that your sale reaches around the globe.
- Quick means to interact with the customer
A prompt and courteous response to your customer’s inquiry establishes trust and rapport. The power of the internet provides you with means to reply to customer’s inquiry and correspondence is sent and received almost instantaneously.