In the past two blogs that I wrote, I’ve mentioned a lot about rankings by Google. But what exactly is this ranking? Is it really that important? Yes, it very important if you want your site to survive in this dog-eat-dog world. This ranking system is called PageRank (PR), which is an important part in search engine optimization (SEO) – making your site visible to visitors. PageRank is just one of the methods used by Google Internet search engine to determine how important and relevant a page is. It’s not the only factor that Google uses to rank pages, but it is an important one. Others factors include, keyword density, backlinks, crosslinks and the like. Important pages receive a higher PageRank and are more likely to appear at the top of the search results.

So how does this PageRank work? Let’s put it this way, it’s like the-most-important-page contest wherein you collect “votes” to move up the popularity ladder. Google calculates a page’s importance from the “votes” cast for it. Voting is simple as linking a page to your page.  Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes a page has, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Again, PageRank is Google’s one way of deciding a page’s importance and relevance. It matters because of the fact that Google is the number 1 search engine nowadays. So if you want to rank high in Google, boost your site’s content quality and relevancy so that other sites or pages would “vote” for you – link your site.