What is a keyword? Try to look it up in the internet and you will get a number of results with the definition of a keyword. In layman’s terms a keyword is a word that represents the main feature or the idea of something. As you can see this is quite an ambiguous definition that a dictionary provides. Now we must understand keywords in internet application. Simply put, a keyword is a word used in performing a query through search engines like Google, Yahoo, Bing and others.
Can you imagine what life would be like without the functionality of search engines? Keywords are one of the reasons why the internet works. The Internet is the information superhighway and with all these data would be confusing and almost impossible to wade through. Think of it as a huge library full of books without being properly filed or indexed. Imagine your website to be the book and the library is the Internet. You can apply keywords to this analogy as either the title or the author of the book the librarian or the custodian would be the search engine or the ones who makes it easier to find books in the library. This is where Search Engine Optimization (SEO) comes in. By having a good SEO you can make the librarian place your book in the first shelf where it can easily be accessed by everyone looking for the particular genre.
Internet marketing is also made possible by keywords or search words. Pay Per Click (PPC) advertising campaigns are displayed on search engines should the user enter the matching keyword for the campaign.
If we want to make a successful business over the internet we must carefully plan our keywords whether for SEO or for PPC. Professional SEO companies are there to help you with this task so better plan your keywords now and have a better SERP and PPC campaign.