A lot of SEO experts focus on boosting a pages rank in search engines as to make visitors notice a particular website and increase web traffic. In my previous blog, I talked about PageRank – a method used by Google to rank your page according to its importance and relevance by counting how many pages have linked your page. Another way to get you site noticed is boosting your link popularity. As the name suggests, it’s all about how popular your site is to other sites. However, as not to get confused with PageRank, link popularity is a factor in determining PageRank and PageRank is part of what is used to determine where pages are ranked in Google search results. While PageRank focuses on the quantity of backlinks a page has, link popularity considers quality of those backlinks.
To make it simple, link popularity assumes that not all inbound links (links from pages on external sites linking back to your site) are equal. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. Hence, websites with high link popularity have a reputation for being informative, as well as having a high rank in search engines.