Statistics has shown that approximately 70% of people who do web searches rely on Google. And let us try to remember when was the last time we opened the Yellow Pages to find means to contact a business or look for a service that we need. Studies has shown that more than 60% of the world’s population depend on search engines should they need a certain product or service.
Now let’s say imagine your insurance business buried under hundreds of other pages with the same offerings. Do you think that potential customers would ever find you? That would be like searching for a needle in a haystack. I personally would not bother going to the fourth page of search results for topics or services that I need.
How much do you value a new potential client? If your business website is buried under thousands of search results or in the middle of a million query returns finding your business is like looking for a needle in a haystack. Being found in search engines means better potential in getting new clients. I know that every new customer is a potential partner for your business’ success.
Another thing to keep in mind is that customers searching for the specific product or service your company offers are already interested in acquiring it. Should they find your business all you need to do is convince them to acquire the product or services from your company. Closing the sale and you will only need to compete with a handful where the customer would where they wish to bring their business.
This is where Search Engine Optimization (SEO) comes into play. The earlier you optimize your company website the better your chances at of getting better rankings in web searches. These benefits alone should make you think twice about optimizing your website or you might end up losing potential clients to your competition or maybe you already are.
Virtual Office Xpress (VOX) offers this service and a lot more. We could be considered an online one stop shop from webpage design to hosting to SEO services and content creation. Contact us and we would be glad to answer all your inquiries.