Recently I’ve been reading about SEO (Search Engine Optimization), a way how to let people know your website exists, and I found that there a lot of SEO techniques that can increase web traffic in your site. But, in our world, everything has its good side and a bad side. Some have classified these techniques into two categories by different hat colors. We have the White Hats, those who follow the search engines’ guidelines and involve no form of deception. Ergo the ethical ways of SEO. On the other hand, we have the Black Hats; those who opt not to follow the rules of search engines, hence the unethical side of SEO. Simply put, White Hats are the heroes while Black Hats are the villains.
White Hat SEO is not just about following guidelines, but is about putting up content that people are actually searching for, and preparing a website to make it very accessible. Some White Hat techniques are using keywords and keyword analysis, updating the content regularly, backlinking and link building to improve link popularity and writing content for human readers.
In contrast, despite the risk of ban, some sites still choose Black Hat SEO because it helps in boosting up the web traffic and directly moves the page location up in search result. Examples of Black Hat SEO tactics are keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam.
Now, it’s all up to Website owners what tactic they wish to use. For a long-term success, White Hat is the route to take. It’s less stressful and lot easier. But if you wish to risk and gamble your site then by all means, take the Black Hat route. Chances are you earn a ton of money quickly but in return you’ll eventually get a penalty and get your site banned temporarily or worst, permanently.