Why do we organize a group of closely related terms? Well it is done for internet marketing purposes. One of its applications is with Pay Per Click (PPC) advertising. This drives a cost effective PPC campaign and earns better Quality Scores.
This method also benefits your Search Engine Optimization (SEO) efforts and allows you to create better quality content. Here are some reasons why we group keywords.
Keyword grouping is a time saver
Let us say you have 4 related keywords to write about. With grouped keywords you may be able to create one article using the grouped keywords instead of creating one article for each keyword.
Although we could never exactly predict what keywords internet users will use… we could make an educated guess on what the most common search word they would input to point them to your website. Through this we should decide on the main keyword and it should drive traffic to your website while content is still being relevant. This should be used as much as possible without being spammy. This should appear in the title, URL and meta description while the other group of keywords would show in different parts of your content.
By doing so not only saves you time in content creation but also avoid differing contents to overlap and compete in search engine ranking pages.
Keyword grouping will lead to better written content
Have you read an article that has a keyword repeated over and over? This is what other SEO provide with their content to maximize the use of keywords for better ranking but the drawback on this approach is that the content would sound monotonous or be difficult to read. This also runs the risk of being penalized for keyword stuffing if overdone.
With alternate keywords that are related, you can place different keywords throughout the article. This provides you with better content which is easier to read for users.
The variety of keywords will also cover your bases with long tail traffic for SEO purposes. Your main keyword would rank your page in usual searches while differing keywords catches those long search strings and may pull them in to your website.